Speakers

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Jeff Jarrett

All Elite Wrestling - Director of Business Development

Jeff Jarrett, a third generation professional wrestler, has been involved in the industry since 1986 when he made his in-ring debut at the age of 18. Throughout his illustrious career, the Tennessee native held 70 championships in various promotions such as NWA, AAA, WWF, and WWE amongst others. In 2018, Jarrett was inducted into the WWE Hall of Fame before signing with the organization as a producer to organize matches. Most recently, Jarrett joined AEW where he currently serves as on-air talent and the Director of Business Development where he is responsible for exploring new markets for future shows as well as overseeing global brand growth for the five-year old organization. Outside of wrestling, Jarrett is a co-owner of the wood-bat summer league team Springfield Lucky Horseshoes. 

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Steve Malliet

Rockford Rivets - General Manager

Steve Malliett played a pivotal role in the Frontier League Expansion team Normal CornBelters. The Chicago Native served as President and General Manager of the CornBelters from 2009, when the team and a brand new $12 million stadium was announced, and served that role through 2018. Malliet then was a consultant for Minor League and Collegiate baseball assisting in comprehensive business development plans for teams throughout the country. The long-time baseball executive also served as Vice President of the Lansing Lugnuts and President of entertainment company Big Top Baseball prior to his current role as President & General Manager of the Northwoods' Rockford Rivets.

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Andrew Seymour

Palm Beach Cardinals - General Manager

Andrew Seymour has served as an executive in Minor League Baseball for over 15 years. The Toronto, Canada native was the General Manager of the Vancouver Canadians immediately preceding his time with the independent Grand Prairie AirHogs. Seymour then moved to Southwest Florida where he was the General Manager and Vice President of the Fort Myers Miracle, where the Minnesota Twins called home for Spring Training. He then moved across the state to assume the role of General Manager of the Palm Beach Cardinals and Assistant General Manager of Roger Dean Chevrolet Stadium, America's busiest baseball stadium serving host to six different affiliated baseball teams including the St. Louis Cardinals and Miami Marlins Spring Training bases. Seymour has been named minor league baseball executive of the year three-times throughout his career. 

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Ryan Foose

Fooser Sports Designs - Founder & CEO

Ryan Foose is the award-winning founder of Fooser Sports Designs, creating logos and brands for teams all throughout the country. With clients that include ESPN, Minor League Baseball, NCAA, Fanatics, Hat Club and hundreds of schools, teams, and organizations world-wide, Foose develops the perfect solution for branding, marketing and outfitting each team. Foose is responsible for creating logos that were featured amongst the top-10 selling hats in all of Minor League Baseball in 2018, 2020, and 2021 with numerous other projects for MiLB's Copa de la Diversion campaign. His brands and logos are also featured in the National Baseball Hall of Fame and Smithsonian National Museum of American History while winning awards including NA3HL logo of the year, MiLB Copa Identity/Cap Tournament Champion, Ballpark Digest best new brand, and many many more.

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Austin Scher

Danville Otterbots - General Manager

Austin Scher, originally from Durham, North Carolina, just concluded his third season as general manager of the Appalachian League's Danville Otterbots. He was named 2022 Appalachian League Executive of the Year, was a recipient of the 2022 Danville-Pittsylvania County Chamber of Commerce PACE (Professional and Community Engagement) Award, and was named June 2023 Danville Citizen of the Month. Under Austin's leadership, the Otterbots were named 2023 Danville-Pittsylvania County Chamber of Commerce Pinnacle Small Business Award winners, were placed on the Virginia School Boards Association's 2023 Business Honor Roll, were voted Favorite Family Funspot by Showcase Magazine readers in 2021 and 2022, and were recognized by eVince Magazine for Exceptional Community Service in 2022 and 2023. He currently serves as the Fundraising Chair for the Danville After Hours Rotary Club--where he was named 2022-2023 Outstanding member of the Year--is the Chair of the Danville Public Schools Education Foundation Board, is a member of the Danville Reading Cohort, and was the United Way of Danville-Pittsylvania County 2021 campaign chair.

In 2019, Danville's former team averaged 990 fans per game. In just three seasons, the Otterbots have increased attendance to over 1,500 fans per game. Contracted sales rose by over 115% from 2021 to 2023, including a 130% increase in corporate partnerships and a 320% increase in group sales.

As a student at the University of Wisconsin, Austin got his start in baseball as a "Beer Mover" for the Madison Mallards of the Northwoods League. His first full season in baseball was 2015, when he interned with the Burlington Royals of the Appalachian League.

After graduating UW with a degree in Religious Studies, Austin moved to Greensboro, NC, where he spent two seasons as a sales associate with the Greensboro Grasshoppers of the South Atlantic League. While in Greensboro, Austin served on the membership & marketing committee for the High Point Chamber of Commerce. Austin proudly conceptualized and executed the first "Interfaith & Community Night" in professional sports with the Grasshoppers, finally proving to his parents that a religious studies degree kind of actually made sense.

Following the 2017 season, Austin moved to Daytona Beach, FL, and began his tenure with the Daytona Tortugas as director of sales. He was promoted to director of corporate partnerships following the 2018 season, then assistant general manager following the 2019 campaign. When he wasn't singing and dancing on the dugouts during games, Austin invested in the community. He served three years as marketing chair for the United Way of Volusia-Flagler Counties’ Generation IMPACT board and one year as social media chair for the Rotary Club of DeLand. He was the recipient of the United Way of Volusia-Flagler Counties Spark Plug Award in 2020. He also served one year as networking events chair for the Volusia Hispanic Chamber of Commerce and one year as an ambassador for the DeLand Area Chamber of Commerce.

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Dallas Martz

Alton River Dragons - General Manager

Dallas brings his experience of radio, retail, restaurant ownership, and marketing talents to the summer collegiate baseball world. Dallas was hired as General Manager in the summer of 2021 to help bring the Alton River Dragons of the Prospect League to life. During the past three seasons, Dallas has established relationships with nearly 50 corporate partners, established relationships with colleges across the country, and become very involved in the community professionally and personally to help build a winning organization on and off the field.

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John Wilson

Ballgame Sales Training & Consulting - Founder & President

John Wilson, Founder and President of Ballgame Sales Training & Consulting, has over 20 years of sales experience working for collegiate, minor league & professional sports teams. John understands first-hand what it takes to be a successful sales executive in the sports industry. During his career, he’s been in the front offices of the NBA, NFL, ECHL, MiLB and Frontier League. He has also managed and hired winning sales teams, sold sponsorships, premium seating and ticket packages. With clients in minor league & collegiate sports, Ballgame Sales Training & Consulting is a firm that offers affordable, and specialized sales training & franchise management consulting for collegiate & professional sports teams.

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Glenn Gutek

Awake Consulting & Coaching - Founder

Glenn is the founder of Awake Consulting & Coaching, an organization devoted to helping professionals wake up, and lead in the direction of excellence. The vision and passion he brings to Awake has shaped a team that brings un-paralleled professionalism and expertise to making a bottom line impact in the businesses and practices they serve. With a variety of resources Awake Consulting & Coaching has the ability to create a profitable business that serves clients, customers, staff, employees and owners with enjoyment and excellence.

Glenn’s core coaching practice serves attorneys and law firms across the country. His experience helping Attorneys become effective entrepreneurial leaders, paired with his background in Organizational Development, gives Glenn a unique combination of education and experience that produces results for entrepreneurs, executives, and professionals.

In 2021 Glenn became a part of the ownership group of the Springfield Lucky Horseshoes. In this setting his love of the game of baseball is matched with a deep desire to see the community of Springfield have a sports franchise they love, and an opportunity for young men to pursue their dreams.

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James Vanterpool

James Vanterpool - Real Estate Agent & Investor, Springfield Lucky Horseshoes Ownership Group

James Vanterpool is a Real Estate agent in Virginia and real estate investor. Through growing his sales business he was able to join the ownership group with the Shoes. James enjoys networking and building relationships to expand his sales business

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Andrew Miller

Springfield Lucky Horseshoes - Emperor of Engagement

Andrew Miller began his career in the industry while still in college at Florida State University where he served as a beat writer covering Seminoles Football, Baseball, and Men's Basketball and Director of Digital Media for SB Nation's largest college football site at the time, Tomahawk Nation. The Ft. Lauderdale, Florida native has worked in numerous other roles including the Operations department with the Baltimore Orioles and Media Relations for Roger Dean Chevrolet Stadium and the Palm Beach Cardinals prior to his time with the Springfield Lucky Horseshoes. Miller oversaw the rollout of the new Lucky Horseshoes brandmark and namesake when it was introduced in early 2021. During his time in Jupiter, Florida, The Palm Beach Cardinals social media channels were consistently a top-10 performing amongst other Minor League Baseball teams while the Lucky Horseshoes saw an increase of over 1000% in reaches and engagements in the first year under the new name. 

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Dan Knapinski

Midland Rockhounds - Director of Operations

Dan Knapinski got his start in the industry working as a broadcaster and sports editor at his school paper while attending Ohio Northern. Knapinski's first gig out of college was a pair of Summer Wood Bat Collegiate Leagues, first with the California Winter League in the baseball operations and clubhouse department, before joining the Future League's Torrington Titans as Assistant GM and Director of Baseball Operations. He was then tasked with managing the operations at the busiest ballpark in North America, Roger Dean Chevrolet Stadium. Since then, Dan moved to Midland, Texas to work for the Double-A Midland Rockhounds where he ascended the ranks to assume his current role as Director of Operations. 

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Austin Karp

Macon Bacon - Director of Ticket Sales & Operations

Austin is the Director of Ticket Sales and Operations for the Macon Bacon Baseball Team where he oversees the entire ticket experience. He is a graduate of Georgia Southern University with a Bachelor of Science in Sports Management. Austin did internships with Georgia Southern in Athletic Marketing and with the Savannah Bananas in Ticket Operations before being named Director of Ticket Operations and Inside Sales with the Macon Bacon. After 3 seasons with the Bacon, Austin is continuously driven to provide an exceptional fan experience at the ballpark to make Bacon Baseball a top attraction in Middle Georgia.

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Bruce Adams

Bethesda Community Baseball Club - Founder & President

Bruce co-founded the Bethesda Community Base Ball Club in 1998 to build Shirley Povich Field, create the Bethesda Big Train summer college team, and raise money to improve fields for kids. A founder of the Cal Ripken Sr. Collegiate Baseball League (CRSCBL) in 2005, Bruce was an inaugural member of the CRSCBL Hall of Fame. Bruce has served as a Montgomery County Councilmember and as director of Montgomery County’s Office of Community Partnerships. A 1998 Washingtonian of the Year, Bruce was inducted into the Montgomery County Human Rights Hall of Fame in 2020. For additional information: www.bigtrain.org/about/board.

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Jeremy Neisser

Founder - Sports Marketing Machine

Jeremy Neisser is a highly respected figure in the sports marketing industry with an impressive career that spans over 20 years. His extensive experience within professional sports and college athletics has given him an in-depth understanding of the challenges these organizations face, particularly when it comes to increasing ticket sales.

As a sports marketing consultant, Jeremy partners with sports teams and college sports programs, providing them with the necessary tools and systems to navigate the complex world of digital marketing. His expertise in analyzing marketing data and sharing best practices allows teams to sell more tickets and increase their fan base more effectively.

Jeremy is recognized for his innovative strategies and his focus on results. His significant contributions have left a lasting impact on the sports marketing landscape. Jeremy hosts the Sports Marketing Machine podcast where he provides audiences with valuable insights and practical solutions to pressing marketing issues.

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Jamie Toole

Springfield Lucky Horseshoes - Chief Storyteller

Jamie Toole has been providing fan-first entertainment to communities all throughout the country since his first job in the industry working the speed pitch machine for the Capital City Bombers in 1998. Since then, Toole has served in numerous executive level roles in Minor League Baseball, Independent League Baseball, and Summer Wood-Bat League Baseball with stints working for the Pittsburgh Pirates, Myrtle Beach Pelicans, Joliet JackHammers, Salem Avalanche, Bridgeport Bluefish, Jupiter Hammerheads, and South Coast League. In 2020, Toole founded Golden Rule Entertainment and purchased the Springfield Lucky Horseshoes with the intent of creating a brand and product that the community will be proud to call their own.