Event Schedule

2025 Summer Ball Summit presented by TicketReturn

Agenda

Monday, October 20th

5:00PM Welcome to the 2025 Summer Ball Summit Happy Hour presented by Ballpark Lighting Inc located inside the hotel at the H-Bar

Tuesday, October 21st

6:30AM - 9:00AM Breakfast provided by hotel

9:00AM – 9:30AM Welcome to Nashville and the 2025 Summer Ball Summit- Jamie Toole, Chief Storyteller of the Springfield Lucky Horseshoes & TicketReturn

9:30AM – 10:00AM Ice Breaker - Melissa Gaynor, Springfield Lucky Horseshoes

10:00AM – 10:30AM Revenue Generation & Fan Experience - Adam English, General Manager & COO Nashville Sounds

10:30AM – 11:00AM Josh Olerud, Tar Heel Sports Properties, Maximizing the Fan & Brand Connection for Revenue Growth

11:00AM – 11:30PM   Vendor Presentation: TicketReturn

11:30AM – NOON   Jeff Jarrett, WWE Hall of Famer & AEW Superstar, Lessons from a 3rd Generation Promotor

NOON – 1:00PM Lunch Presented by Stadium Dynamics

1:00PM – 1:30PM Andy Bradshaw, Senior Director of Premium Sales Tennessee Titans, The Premium Experience

1:30PM – 2:00PM Andrew Seymour, General Manager Mississippi Mud Monsters, Operational Expansion & Growth

2:00PM – 2:30PM Vendor Presentation: Stadium Dynamics

2:30PM – 3:15PM Justin Knepp, Owner & Team President Dubois County Bombers, 11 Unoriginal Ideas to Create Fan Value & Quadruple Revenue

3:15PM – 4:00PM Amy Venuto, Amy Venuto Consulting, 5 Ways to Improve your Office Culture - for big and small teams

4:00PM – 4:30PM Vendor Presentation: CATCH 

4:30PM - 5:00PM Day One Recap & $25,000 in 25 minutes!

5:00PM – 6:00PM Happy Hour presented by CATCH at HBar (Hotel Bar)

6:30PM – 8:30PM Social Presented by Ballgame Sales Training & Consulting | Sports Marketing Machine at Tennessee Brew Works

Wednesday, October 22nd

6:30AM - 9:00AM Breakfast provided by hotel

9:00AM – 9:30AM Jeremy Neisser, Founder & President Sports Marketing Machine, Theme Nights, AI & Social Selling That Move Tickets, Sponsorships & Merchandise

9:30AM – 9:45AM Vendor Presentation: Associate Posters

9:45AM – 10:30AM Glenn Gutek, Owner of Awake Investing | Partner Golden Rule Entertainment, How to ID and Develop Leaders on Your Team

10:30AM – 10:50AM Vendor Presentation: Destroyer Rocks

10:50AM – 11:15AM John Wilson, Founder & President of Ballgame Sales Training & Consulting: From Cold Calls to Closed Deals: How Sales Training Transforms Your Team

11:15AM – 12:00PM Brad Tammen, Director of Strategic Partnership and Corporate Engagements Middle Tennessee State University, “From Chaos to Control: Lessons in Crisis Preparedness”

12:00PM – 1:00PM Lunch presented by Associated Posters

1:00PM – 1:45PM Bruce Adams, Founder Bethesda Big Train, Is This a Great Game or What? With Tim & Jeff Kurkjian filmed at Shirley Povich Field

2:00PM – 2:45PM College Coaches Panel Discussion

2:45PM –3:15PM Jamie Toole, Chief Storyteller, Golden Rule Entertainment, “Baseball is our platform, not our purpose”

3:15PM – 4:00PM Day Two Recap & Group Idea/Best Practices Exchange

4:00PM – 5:00PM Happy Hour Presented by Golden Rule Entertainment at Hyatt House Hotel HBar